First developed several centuries ago, mantel clocks always held a prized location in homes. Whether sitting on a shelf or mantel, there was always a certain elegance to owning one. Even in today's market where everyone is walking around with a watch or mobile phone, a traditional mantel clock located in a special spot in our homes reminds us of the old time pieces that were so prevalent in years gone by. Mantel clocks come in many designs and materials. There is a wide spectrum of styles, sizes, colors and features.
In the market today, crafters have easy access to the actual time pieces that would be used within their hand made clocks. There are many online suppliers that can provide crafters with clock movements, inserts, hands, dials and plans. So, the focus becomes one of crafting the clock case.
Let's take a look at what the mantel clock marketplace looks like.
Analysis:
Keyword | Search Volume |
mantel clock | 3600 |
antique mantel clocks | 2979 |
howard miller mantel clock | 1900 |
modern mantel clocks | 1320 |
seth thomas mantel clock | 1300 |
mantel clocks for sale | 880 |
mantelpiece clocks | 720 |
silver mantel clock | 709 |
vintage mantel clocks | 670 |
contemporary mantel clocks | 587 |
mantel clocks uk | 554 |
chiming mantel clocks | 476 |
wooden mantel clocks | 391 |
gold mantel clock | 390 |
chrome mantel clock | 390 |
small mantel clocks | 321 |
old mantel clocks | 320 |
black mantel clock | 260 |
retro mantel clock | 260 |
napoleon mantel clock | 260 |
antique mantel clocks for sale | 256 |
white mantel clock | 210 |
mantel clocks antique | 210 |
mantel clocks that chime | 210 |
pendulum mantel clock | 172 |
mantel clocks with chimes | 171 |
wind up mantel clock | 170 |
skeleton mantel clock | 170 |
large mantel clocks | 170 |
Monthly searches for above keywords: | 20026 |
Total monthly searches | 22418 |
According to "Search Engine Watch", the likely traffic to the Google top ranking site is about 33% of the total monthly searches for a specific keyword. This means that Google users will typically select the first Google search result 33% of the time. This is therefore where a large number of potential customers will start during their initial product shopping.
Top 10 web sites:
1 | http://www.theclockdepot.com/mantel_clocks.html |
2 | https://www.wayfair.com/Mantel-and-Tabletop-Clocks-C417054.html |
3 | https://www.bedbathandbeyond.com/store/category/home-decor/clocks/mantel-tabletop-clocks/12153/ |
4 | http://www.howardmiller.com/clocks-mantel |
5 | https://www.amazon.com/mantel-clocks/b?ie=UTF8&node=3259035011 |
6 | https://www.amazon.com/Cambria-Mantel-Clock-Westminster-Chime/dp/B005IDEJN8 |
7 | https://www.walmart.com/c/kp/mantel-clocks |
8 | http://bigbenclocks.com/products/Mantel-Clocks |
9 | https://clockshops.com/product-category/clocks/mantel-clocks/ |
10 | https://www.etsy.com/market/mantel_clock |
Since this is the highest ranking web site for our seed keyword, looking at the products they offer will give you a good idea about what is currently offered commercially.
* click the image to visit the page:
Of the most popular Google keyword search phrases found for our seed keyword, we then performed a word analysis of these to determine the frequency and therefore the potential importance of the various words used in each keyword phrase. This is what we found:
Rank | Word | Entries | % Use | Rank | Word | Entries | % Use | |
1 | mantel | 51 | 89.50% | 23 | howard | 1 | 1.80% | |
2 | clocks | 39 | 68.40% | 24 | chimes | 1 | 1.80% | |
3 | clock | 18 | 31.60% | 25 | miller | 1 | 1.80% | |
4 | sale | 6 | 10.50% | 26 | chrome | 1 | 1.80% | |
5 | mantelpiece | 5 | 8.80% | 27 | german | 1 | 1.80% | |
6 | antique | 5 | 8.80% | 28 | unique | 1 | 1.80% | |
7 | modern | 3 | 5.30% | 29 | silver | 1 | 1.80% | |
8 | fireplace | 2 | 3.50% | 30 | thomas | 1 | 1.80% | |
9 | vintage | 2 | 3.50% | 31 | wooden | 1 | 1.80% | |
10 | chiming | 2 | 3.50% | 32 | black | 1 | 1.80% | |
11 | glass | 2 | 3.50% | 33 | retro | 1 | 1.80% | |
12 | chime | 2 | 3.50% | 34 | small | 1 | 1.80% | |
13 | buy | 2 | 3.50% | 35 | brass | 1 | 1.80% | |
14 | contemporary | 1 | 1.80% | 36 | large | 1 | 1.80% | |
15 | traditional | 1 | 1.80% | 37 | white | 1 | 1.80% | |
16 | decorative | 1 | 1.80% | 38 | seth | 1 | 1.80% | |
17 | skeleton | 1 | 1.80% | 39 | wind | 1 | 1.80% | |
18 | pendulum | 1 | 1.80% | 40 | cool | 1 | 1.80% | |
19 | napoleon | 1 | 1.80% | 41 | gold | 1 | 1.80% | |
20 | designer | 1 | 1.80% | 42 | oak | 1 | 1.80% | |
21 | mantels | 1 | 1.80% | 43 | red | 1 | 1.80% | |
22 | musical | 1 | 1.80% | 44 | uk | 1 | 1.80% |
Based on the total number of monthly searches for "mantel clocks", we see that there is a moderate level of monthly searches for that product. The micro-niche opportunities exist but will require some creativity.
Here are a couple of examples of how you can use this information to generate ideas for your next project:
Do not ignore features that might have a low number of entries from the table above. These could possibly be gold nuggets to make your products unique and desirable. We are also not suggesting that your product design includes all the features. Not everybody wants a Swiss army knife. It is best that you consider designing variations of the product and sit back to see what sells the best. Market testing can go a long way in identifying your particular and successful niche.
And finally, for further inspiration, examine a word analysis for our seed keyword in search phrases on Amazon (USA):
Word | Entries | % Use | Word | Entries | % Use | |||
1 | mantel | 86 | 100.0% | 40 | vintage | 1 | 1.2% | |
2 | clock | 83 | 96.5% | 41 | antique | 1 | 1.2% | |
3 | pendulum | 6 | 7.0% | 42 | ticking | 1 | 1.2% | |
4 | chimes | 5 | 5.8% | 43 | numeral | 1 | 1.2% | |
5 | chime | 5 | 5.8% | 44 | lighted | 1 | 1.2% | |
6 | clocks | 3 | 3.5% | 45 | cherry | 1 | 1.2% | |
7 | mechanical | 2 | 2.3% | 46 | camera | 1 | 1.2% | |
8 | operated | 2 | 2.3% | 47 | burton | 1 | 1.2% | |
9 | chiming | 2 | 2.3% | 48 | silver | 1 | 1.2% | |
10 | battery | 2 | 2.3% | 49 | repair | 1 | 1.2% | |
11 | howard | 2 | 2.3% | 50 | bronze | 1 | 1.2% | |
12 | miller | 2 | 2.3% | 51 | nickel | 1 | 1.2% | |
13 | bulova | 2 | 2.3% | 52 | rustic | 1 | 1.2% | |
14 | large | 2 | 2.3% | 53 | modern | 1 | 1.2% | |
15 | white | 2 | 2.3% | 54 | silent | 1 | 1.2% | |
16 | seiko | 2 | 2.3% | 55 | wound | 1 | 1.2% | |
17 | parts | 2 | 2.3% | 56 | plans | 1 | 1.2% | |
18 | blue | 2 | 2.3% | 57 | prime | 1 | 1.2% | |
19 | safe | 2 | 2.3% | 58 | reese | 1 | 1.2% | |
20 | set | 2 | 2.3% | 59 | cream | 1 | 1.2% | |
21 | key | 2 | 2.3% | 60 | sieko | 1 | 1.2% | |
22 | contemporary | 1 | 1.2% | 61 | retro | 1 | 1.2% | |
23 | westminster | 1 | 1.2% | 62 | black | 1 | 1.2% | |
24 | replacement | 1 | 1.2% | 63 | metal | 1 | 1.2% | |
25 | distressed | 1 | 1.2% | 64 | hands | 1 | 1.2% | |
26 | candelabra | 1 | 1.2% | 65 | brass | 1 | 1.2% | |
27 | victorian | 1 | 1.2% | 66 | tall | 1 | 1.2% | |
28 | steampunk | 1 | 1.2% | 67 | face | 1 | 1.2% | |
29 | nautical | 1 | 1.2% | 68 | wind | 1 | 1.2% | |
30 | movement | 1 | 1.2% | 69 | grey | 1 | 1.2% | |
31 | workings | 1 | 1.2% | 70 | gold | 1 | 1.2% | |
32 | country | 1 | 1.2% | 71 | rods | 1 | 1.2% | |
33 | classic | 1 | 1.2% | 72 | kit | 1 | 1.2% | |
34 | numbers | 1 | 1.2% | 73 | oak | 1 | 1.2% | |
35 | century | 1 | 1.2% | 74 | gun | 1 | 1.2% | |
36 | mission | 1 | 1.2% | 75 | mid | 1 | 1.2% | |
37 | digital | 1 | 1.2% | 76 | bob | 1 | 1.2% | |
38 | crystal | 1 | 1.2% | 77 | oil | 1 | 1.2% | |
39 | musical | 1 | 1.2% |
Conclusion:
Overall monthly search volume for "Mantel clock" is modest. It seems to offer some opportunities for the wood crafter providing you further research the market micro-niche you have selected. So, take your time and review the word analysis tables from Google and Amazon to determine if you can include or focus on some of the ideas presented.
Enjoy these opportunities!
In our article "Product Planning - Gathering Product Intelligence", find out how you can gain more competitive information about this niche and how you can potentially differentiate your craft from what is on the market today. Our accompanying article "Pricing - The Human Psyche", find out how you can position your product in the market and price it accordingly.