Doll houses have been around for several centuries and most people who have enjoyed growing up with them have fond memories of the many hours they spent with their imaginary families. Today, not only are parents still shopping for doll houses for their children, but there are also adults who collect them as a hobby.
Doll houses can be anything from a simple 1 storey structure with a couple of rooms, to more elaborate multi-floor structures costing thousands of dollars with windows, working doors and even lighting.
As a wood craft, building doll houses has its challenges from having to work with miniatures to detailing them sufficiently to be somewhat realistic. This amount of detailing can get quite laborious and would have to be reflected in your price strategy. Another hurdle to consider is if you decide to sell these online. Because of their size, shipping becomes an issue often requiring that the doll houses be shipped as kits for assembly by the buyer. This, in itself, means that the construction design must accommodate disassembly and simple reassembly while maintaining the integrity of the piece.
Regardless of these hurdles, the popularity of doll houses and the potential for 'micro-niches' makes wooden doll houses worthy of further analysis.
|barbie doll house||49500|
|dolls house furniture||12117|
|wooden dolls house||12085|
|doll houses for sale||4400|
|big doll house||2933|
|melissa and doug dollhouse||2900|
|dollhouse for 18 inch dolls||2021|
|cheap doll houses||1984|
|wooden dollhouse furniture||1950|
|dollhouse furniture sets||1950|
|princess doll house||1950|
|wooden dolls house furniture||1900|
|american doll house||1900|
|doll house plans||1900|
|barbie doll house furniture||1642|
|baby doll house||1625|
|Monthly searches for above keywords:||429524|
|Top 200 keyword monthly searches:||503493|
According to "Search Engine Watch", the likely traffic to the Google top ranking site is about 33% of the total monthly searches for a specific keyword. This means that Google users will typically select the first Google search result 33% of the time. This is therefore where a large number of potential customers will start during their initial product shopping.
Top 10 web sites:
Since this is the highest ranking web site for our seed keyword, looking at the products they offer will give you a good idea about what is currently offered commercially.
* click the image to visit the page:
Of the top 200 most popular Google keyword search phrases found for our seed keyword, we then performed a word analysis of these to determine the frequency and therefore the potential importance of the various words used in each keyword phrase. This is what we found:
|Rank||Word||Entries||% Use||Rank||Word||Entries||% Use|
Well, based on the total number of monthly searches for "wooden dollhouse", we see that there is significant interest in that product. The micro-niche opportunities abound for products with some of the features identified above. (This is not to say that some of these features don't already exist in the market.)
Here are a couple of examples of how you can use this information to generate ideas for your next project:
Do not ignore features that might have a low number of entries from the table above. These could possibly be gold nuggets to make your products unique and desirable. We are also not suggesting that your product design includes all the features. Not everybody wants a Swiss army knife. It is best that you consider designing variations of the product and sit back to see what sells the best. Market testing can go a long way in identifying your particular and successful niche.
So, take your time and review the word analysis above and determine if you can include or focus on some of the ideas presented.
Now, let's take a look at some online craft venues to see what popular product searches are:
If we take a look at the most popular unfiltered "doll house" search phrases on Etsy, we get the folling results:
|doll house accessories||1|
|doll house dolls||1|
|doll house furniture||1|
|doll house kit||1|
|doll house miniatures||1|
|doll house wallpaper||1|
|doll house food||2|
|doll house kitchen||2|
|doll house family||3|
|doll house for 18 inch dolls||4|
And lastly, the top ranking search phrases on Amazon (USA) for "doll house" are:
|doll house 18 inch doll||1||doll house ebook||2|
|doll house 2 year old||1||doll house family set||2|
|doll house 3 floor||1||doll house items||2|
|doll house 4 year old||1||doll house kitchen accessories set||2|
|doll house 5 year old||1||doll house living room furniture||2|
|doll house 6 years old||1||doll house nursery furniture||2|
|doll house 7 year old||1||doll house open and close||2|
|doll house accessories set||1||doll house quilt pattern||2|
|doll house book||1||doll house under 50||2|
|doll house dolls family||1||doll house you and me||2|
|doll house electric||1||dollhouse accessories||2|
|doll house furniture 1 12||1||dollhouse grandfather clock||2|
|doll house glue||1||dollhouse hinges||2|
|doll house ibsen||1||dollhouse jeans||2|
|doll house john hunt||1||dollhouse miniatures||2|
|doll house kits to build||1||dollhouse people||2|
|doll house light||1||dollhouse rugs||2|
|doll house melissa doug||1||dollhouse shingles||2|
|doll house outdoor furniture||1||dollhouse table||2|
|doll house plants||1||dollhouse victorian||2|
|doll house quilts||1||dollhouse wood||2|
|doll house roof shingles||1||frozen doll house castle||2|
|doll house spinning wheel||1||barbie doll house accessories set||3|
|doll house toys||1||doll house 1 12 scale||3|
|doll house vacuum||1||doll house 2 sided||3|
|doll house xmas decorations||1||doll house 3d puzzle||3|
|doll house you and me happy family||1||doll house bathroom furniture||3|
|doll house zen||1||doll house door knobs||3|
|dollhouse couch||1||doll house furniture kit||3|
|dollhouse hape||1||doll house grass||3|
|dollhouse nursery||1||doll house high chair||3|
|dollhouse uptown||1||doll house imaginarium||3|
|dollhouse wooden||1||doll house kidkraft||3|
|doll house 1 12||2||doll house loft bed||3|
|doll house 2 yr old||2||doll house miniature books||3|
|doll house 3 year old girl||2||doll house nails||3|
|doll house 4 feet||2||doll house oven||3|
|doll house 6 feet||2||doll house parts||3|
|doll house book shelf||2||doll house quiet book||3|
|doll house door hinges||2||doll house under 20 dollars||3|
The Dollhouse market seems to offer a wide range of opportunities. By using our Google analysis and the popular searches on Etsy and Amazon, you now have a much better idea of the possibilities to design, build and sell items that are sure to please many customers. What you decide to do is entirely in your control.
Enjoy these opportunities!
In our article "Product Planning - Gathering Product Intelligence", find out how you can gain more competitive information about this niche and how you can potentially differentiate your craft from what is on the market today. Our accompanying article "Pricing - The Human Psyche", find out how you can position your product in the market and price it accordingly.