Coat racks range from a simple nail in the wall to more elaborate devices. They provide a handy place to hang our coats, hats, umbrellas and keys and are often found hiding throughout the house. Whether used in our home's entrance, our kitchen for hanging hand towels, the bathroom for storing our towels and housecoat, the workshop for storing our shop apron and dust mask - coat racks are everywhere.
One thing about coat racks is that they come in so many diverse forms. They can be wall mounted, stand-alone and combined with shelves and drawers for storage. The price range can be from a few dollars to thousands of dollars for the more elaborate and decorative models.
The fact that they are used in many places throughout a household also means that it is not unusual for a prospective buyer to already own a few. So, let's dive in and see what people are searching for on the internet.
Keyword | Search Volume |
coat rack | 73990 |
coat hooks | 33159 |
coat stand | 27100 |
coat hanger | 12140 |
wall mounted coat rack | 8067 |
coat tree | 6600 |
wall coat rack | 5400 |
standing coat rack | 4418 |
coat hanger stand | 4400 |
cloth hanger stand | 3483 |
coat hook rack | 2979 |
coat rack with shelf | 2979 |
wooden coat rack | 2945 |
clothes hanger stand | 2850 |
clothing racks for sale | 2322 |
modern coat rack | 2021 |
wooden coat stand | 1933 |
hat and coat stand | 1900 |
coat rack stand | 1846 |
coat rail | 1408 |
rustic coat rack | 1231 |
coat pegs | 1144 |
metal coat rack | 1144 |
coat hook shelf | 1144 |
coat rack with bench | 1144 |
wall coat hanger | 1095 |
wall mounted coat rack with shelf | 1083 |
white coat rack | 1064 |
coat and shoe rack | 1045 |
tree coat rack | 1000 |
Monthly searches for above keywords: | 213034 |
Top 200 keyword monthly searches | 261701 |
According to "Search Engine Watch", the likely traffic to the Google top ranking site is about 33% of the total monthly searches for a specific keyword. This means that Google users will typically select the first Google search result 33% of the time. This is therefore where a large number of potential customers will start during their initial product shopping.
Top 10 web sites:
1 | https://www.wayfair.com/Coat-Racks-and-Umbrella-Stands-C415919.html |
2 | https://www.amazon.com/Coat-Racks/b?ie=UTF8&node=3744441 |
3 | http://www.homedepot.com/b/Decor-Furniture-Entryway-Furniture/Coat-Rack/N-5yc1vZc7ozZ1z0u5xi |
4 | http://www.target.com/c/coat-racks-entryway-furniture/-/N-5xtn2 |
5 | https://www.bedbathandbeyond.com/store/category/furniture/entryway-furniture/coat-racks-umbrella-stands/13532/ |
6 | https://www.overstock.com/Home-Garden/Accent-Pieces/Coat-Racks,/accent-type,/39/subcat.html |
7 | http://www.ikea.com/us/en/catalog/categories/departments/hallway/ |
8 | https://www.lowes.com/pl/Coat-racks-stands-Hooks-racks-Storage-organization/4294865774 |
9 | https://www.walmart.com/browse/home/coat-racks-umbrella-stands/4044_133012_1043785 |
10 | https://www.containerstore.com/s/entryway/espresso-natural-branch-coat-racks/1d?productId=10028244 |
Since this is the highest ranking web site for our seed keyword, looking at the products they offer will give you a good idea about what is currently offered commercially.
* click the image to visit the page:
Of the top 200 most popular Google keyword search phrases found for our seed keyword, we then performed a word analysis of these to determine the frequency and therefore the potential importance of the various words used in each keyword phrase. This is what we found:
Rank | Word | Entries | % Use | Rank | Word | Entries | % Use | |
1 | coat | 181 | 90.50% | 40 | heavy | 2 | 1.00% | |
2 | rack | 100 | 50.00% | 41 | metal | 2 | 1.00% | |
3 | stand | 58 | 29.00% | 42 | shoe | 2 | 1.00% | |
4 | hanger | 26 | 13.00% | 43 | duty | 2 | 1.00% | |
5 | wall | 20 | 10.00% | 44 | pole | 2 | 1.00% | |
6 | wooden | 18 | 9.00% | 45 | pegs | 2 | 1.00% | |
7 | tree | 14 | 7.00% | 46 | rail | 2 | 1.00% | |
8 | umbrella | 11 | 5.50% | 47 | oak | 2 | 1.00% | |
9 | shelf | 11 | 5.50% | 48 | freestanding | 1 | 0.50% | |
10 | hat | 11 | 5.50% | 49 | collapsible | 1 | 0.50% | |
11 | hangers | 10 | 5.00% | 50 | children's | 1 | 0.50% | |
12 | mounted | 9 | 4.50% | 51 | industrial | 1 | 0.50% | |
13 | racks | 8 | 4.00% | 52 | expandable | 1 | 0.50% | |
14 | standing | 7 | 3.50% | 53 | commercial | 1 | 0.50% | |
15 | buy | 7 | 3.50% | 54 | furniture | 1 | 0.50% | |
16 | holder | 6 | 3.00% | 55 | portable | 1 | 0.50% | |
17 | sale | 6 | 3.00% | 56 | vertical | 1 | 0.50% | |
18 | clothes | 5 | 2.50% | 57 | clothing | 1 | 0.50% | |
19 | hooks | 5 | 2.50% | 58 | rolling | 1 | 0.50% | |
20 | cloth | 5 | 2.50% | 59 | folding | 1 | 0.50% | |
21 | white | 5 | 2.50% | 60 | holders | 1 | 0.50% | |
22 | hook | 5 | 2.50% | 61 | hallway | 1 | 0.50% | |
23 | hanging | 4 | 2.00% | 62 | unique | 1 | 0.50% | |
24 | jacket | 4 | 2.00% | 63 | wheels | 1 | 0.50% | |
25 | black | 4 | 2.00% | 64 | rustic | 1 | 0.50% | |
26 | storage | 3 | 1.50% | 65 | sturdy | 1 | 0.50% | |
27 | modern | 3 | 1.50% | 66 | coats | 1 | 0.50% | |
28 | online | 3 | 1.50% | 67 | goods | 1 | 0.50% | |
29 | small | 3 | 1.50% | 68 | short | 1 | 0.50% | |
30 | hall | 3 | 1.50% | 69 | bench | 1 | 0.50% | |
31 | contemporary | 2 | 1.00% | 70 | mount | 1 | 0.50% | |
32 | entryway | 2 | 1.00% | 71 | entry | 1 | 0.50% | |
33 | designer | 2 | 1.00% | 72 | large | 1 | 0.50% | |
34 | stands | 2 | 1.00% | 73 | twig | 1 | 0.50% | |
35 | office | 2 | 1.00% | 74 | cool | 1 | 0.50% | |
36 | corner | 2 | 1.00% | 75 | tall | 1 | 0.50% | |
37 | mirror | 2 | 1.00% | 76 | wood | 1 | 0.50% | |
38 | narrow | 2 | 1.00% | 77 | door | 1 | 0.50% | |
39 | floor | 2 | 1.00% | 78 | peg | 1 | 0.50% |
Well, based on the total number of monthly searches for "coat racks", we see that there is significant interest in that product. The micro-niche opportunities abound for products with some of the features identified above.
Here are a couple of examples of how you can use this information to generate ideas for your next project:
Do not ignore features that might have a low number of entries from the table above. These could possibly be gold nuggets to make your products unique and desirable. We are also not suggesting that your product design includes all the features. Not everybody wants a Swiss army knife. It is best that you consider designing variations of the product and sit back to see what sells the best. Market testing can go a long way in identifying your particular and successful niche.
So, take your time and review the word analysis above and determine if you can include or focus on some of the ideas presented.
Now, let's take a look at some online craft venues to see what popular product searches are:
If we take a look at the most popular unfiltered "coat rack" search phrases on Etsy, we get the folling results:
Keyword | Rank |
coat rack bench | 1 |
coat rack mission | 1 |
coat rack shelf | 1 |
coat rack hooks | 1 |
coat rack tree | 1 |
coat rack wall | 1 |
coat rack modern | 2 |
coat rack with shelf | 2 |
coat rack stand | 2 |
coat rack standing | 3 |
coat rack wall mount | 3 |
coat rack with mirror | 4 |
coat rack ski | 4 |
coat rack with storage | 5 |
And lastly, the top ranking search phrases on Amazon (USA) for "coat rack" are:
Keyword | Rank |
coat rack stand | 1 |
coat rack 12 hooks | 1 |
coat rack z | 1 |
coat rack yellow | 1 |
coat rack in wood | 1 |
coat rack 24 inches | 1 |
coat rack long | 1 |
coat rack hooks | 1 |
coat rack 3 hooks | 1 |
coat rack modern | 1 |
coat rack wall mounted | 1 |
coat rack vintage | 1 |
coat rack numbers | 1 |
coat rack girls room | 1 |
coat rack 48 inch | 1 |
coat rack free standing | 1 |
coat rack 5 hook | 1 |
coat rack 6 | 1 |
coat rack over the door | 1 |
coat rack 7 hooks | 1 |
coat rack 8 hook | 1 |
coat rack espresso | 1 |
coat rack umbrella stand | 1 |
coat rack and umbrella stand | 1 |
coat rack prime | 1 |
coat rack quick | 1 |
coat rack black | 1 |
coat rack tree | 1 |
coat rack door | 1 |
coat rack chrome | 1 |
coat rack rolling | 1 |
coat rack kids | 1 |
So, there you have it. Coat racks seem to offer a wide range of opportunities. By using our Google analysis and the popular searches on Etsy and Amazon, you now have a much better idea of the possibilities to design, build and sell items that are sure to please many customers. What you decide to do is entirely in your control.
Enjoy these opportunities!
In our article "Product Planning - Gathering Product Intelligence", find out how you can gain more competitive information about this niche and how you can potentially differentiate your craft from what is on the market today. Our accompanying article "Pricing - The Human Psyche", find out how you can position your product in the market and price it accordingly.